Sales team feedback

Client Experiences

What sales leaders say after working with us

We share these accounts because the most useful thing we can offer a prospective client is an honest picture of how our work landed for teams that were in a similar position.

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4+

Years in practice

38

Teams engaged

4.7

Average satisfaction

91%

Pilot continuation rate

What Clients Say

From sales leaders and their teams

SK

Suraya Kamaruddin

Head of Commercial Sales, Petaling Jaya

"The audit was the most useful two weeks we have spent on our CRM in three years. They found three specific points in our deal cycle where notes were going missing — things we had never quantified before. The brief was direct and completely actionable."

Pipeline Listening Audit · April 2025

AY

Azri Yusof

Sales Director, Kuala Lumpur

"I was sceptical going in. My sellers are experienced and I was not interested in a tool that would add noise to their day. Four weeks in, two of the three pilot sellers said they would miss the meeting summary drafts if the assist was turned off. That is a more meaningful measure than anything I expected."

Seller's Notebook Setup · March 2025

LF

Lim Fern Yin

VP Sales, Subang Jaya

"The monthly briefs from the Stewardship engagement are the most useful thing on my desk at the start of each month. Not because they tell me what to do — they tell me what the assist has been doing and whether that aligns with how my sellers are actually working. The quarterly seller sessions are candid in a way that most internal reviews are not."

Quarterly Sales Stewardship · Ongoing since Feb 2025

RH

Ranjit Hendra

Regional Sales Manager, Shah Alam

"What I appreciated was that the audit brief did not try to sell me on the setup. It identified three opportunities and was clear about which one was most likely to have an impact given our team size and CRM habits. We started with the smallest one first. That kind of modesty is unusual."

Pipeline Listening Audit · April 2025

NL

Nadia Loong

Head of Inside Sales, Bangsar South

"The bilingual reference cards were a small thing that made a real difference. My team works in English and Malay depending on the client, and having both languages in the same quick-reference meant sellers stopped asking me questions about the assist in the first two weeks."

Seller's Notebook Setup · March 2025

HT

Hafiz Talib

Commercial Director, Kuala Lumpur

"The annual written reflection was exactly what our board needed — a clear, factual account of what the AI assist had done over the year, not a marketing summary. It went into the commercial review pack without editing. I did not expect that level of board-readiness from a third-party document."

Quarterly Sales Stewardship · Ongoing since Jan 2025

In More Detail

Two case studies from recent engagements

Case Study 01

A seven-seller B2B team in financial services

Challenge

The team was losing an average of 45 minutes per seller per day to meeting notes and follow-up drafts. Deals were going quiet between stages because nobody had time to send a well-considered follow-up before a deadline passed. The sales manager had flagged this in two consecutive quarterly reviews but had not found a workable solution.

What We Did

We started with the Pipeline Listening Audit, reviewing three months of CRM data and four call recordings. The audit confirmed that note quality dropped significantly after meetings with more than two attendees. The Seller's Notebook Setup then deployed an AI assist configured specifically for multi-attendee meeting summaries, with an integrated stalled-deal nudge triggered at ten days of pipeline inactivity.

Outcomes

After the four-week pilot, three of the four pilot sellers reported spending less time on post-meeting notes. The stalled-deal flag surfaced two deals that had been inactive for over two weeks — both were re-engaged within the same month. The team moved to Quarterly Stewardship after the pilot closed.

"The audit brief was more specific about our problems than any internal review we had done. It described our CRM habits in terms we recognised, which made the setup feel like it was built for us." — Sales Manager

Case Study 02

A regional team in professional services entering the stewardship programme

Challenge

The company had deployed an AI assist eighteen months prior through a different provider. Usage had dropped off after three months and by the time they came to us, fewer than half the sellers were using it regularly. Leadership could not explain why — the original setup had not included any ongoing review mechanism.

What We Did

We entered at the Stewardship stage. The first monthly review included a series of short conversations with six frontline sellers — not a survey, but a structured listening session. What we found was that the assist's suggestions had started to feel generic after two months of use, and sellers had stopped reviewing them. We adjusted the configuration and redesigned the nudge triggers based on what the sellers described.

Outcomes

Within three months, active usage had risen from under half the team to six out of eight sellers using the assist at least three times a week. The quarterly seller session in the fourth month produced enough material for a meaningful brief to the head of sales, including two configuration changes and one process recommendation that was adopted by the team.

"We had given up on the first assist. What Anugerah did was find out why and fix it — not with a new tool, but by actually talking to the sellers about what was and wasn't landing." — VP Sales

Reach Us

Contact Anugerah

Address

Suite 8-12, Plaza VADS
Jalan Tun Sambanthan
50470 Kuala Lumpur

Office Hours

Monday – Friday: 9:00 AM – 6:00 PM

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Credentials

Professional recognition and affiliations

MDEC Advisory Recognition, 2024

Noted in MDEC's 2024 SME AI advisory sector review as a practice with an evidence-based integration approach.

HubSpot Solutions Partner

Certified CRM integration partner with demonstrated competency in sales workflow configuration.

PDPA Aligned Operations

Internal data handling practices aligned with Malaysia's Personal Data Protection Act since 2022.

Work With Us

Your team's experience with the assist matters more than the tool itself

We start by reading what you have and then suggest what might fit. If you would like to discuss your pipeline setup, we are available Monday to Friday.

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